Max Factor is a cosmetics and beauty products brand developed and sold by the American company Coty Inc. The company was founded in 1909 and is headquartered in New York. Max Factor offers a wide range of products including makeup, mascara, lipsticks and other beauty products. Known for its high quality and professional products, the brand has a strong presence in the cosmetics and beauty industry. Founded by actor and hairstylist Max Factor Sr., Max Factor has grown over the years to become one of the most recognized and respected brands in the industry.